Free Trade Area-Business Multiplier™’s (FTA-BizM) main objective is to stimulate and pave the way for Latin American and North American small- and medium-sized enterprises (SMEs) to develop and expand their business. As a result, these SMEs will need the services and products offered by FTA-BizM™.

FTA-BizM™ focuses on its key customers, SMEs, from select countries in Latin America and the underlying services they require to conduct business or expand their reach within North America and the Caribbean.

FTA-BizM™ guides businesses by defining clear business goals and supporting Latin America’s mall- and medium-sized companies as well as their U.S., Canadian, and Caribbean counterparts in their efforts of world market penetration and expansion.

Our Strengths:

• Organizational Development Services, including but not limited to organizational culture leadership alignment, cultural integration during mergers and acquisitions, change management, end-user training, knowledge management, and project management.
• Customized Strategies, including but not limited to trade and marketing tailoring, in-depth research studies, economic impact studies, logistics, distribution, and government relations.
• Communications Services, including designing and executing social media campaigns; directing activities among volunteers and staff across blogs and social media platforms (e.g., Facebook, YouTube, Pinterest, Yelp, and Google+) to expand brand recognition, supporter loyalty, and website traffic while maintaining web editorial and branding best practices; working with teams across the organization to keep web content updated and relevant; email marketing.
• Writing and Copyediting, such as writing and editing press releases, memos, Q&As, recruitment and fundraising emails, presentations, and speeches. Writing, editing, and publishing of blog posts using online publishing software, SEO, web analytics, and traffic-monitoring.
• Translation of technical and literary texts from Spanish to English and English to Spanish.
• Comment Moderation: Moderating customer and fan comments and feedback on social media networks while diplomatically and helpfully addressing concerns, answering questions, and engaging fans in conversation about your company’s brands and products.